Merchandise
What 13-18 year olds actually buy, what they pay for it, and what stops them. This is the second survey pillar and nothing here is written yet.
Not written yet — nothing on this page is a finding.
There is no write-up for this section. What follows is the intended scope, plus whatever has already been logged in the source register. None of it is a finding.
What this section will cover
- 1Market sizing model and the single estimated input it rests on.
- 2Purchase drivers: team loyalty, creators, design, drops, peer influence.
- 3Realistic price points against current PT and BR org-store pricing.
- 4Barriers: price, availability, shipping, and simply not knowing where to look.
Already logged6 claims
40.9% of Gen Z esports fans buy physical merchandise
The Esports Generation whitepaper (ESL FACEIT Group + Niko Partners, 8,000 fans 13-30) · checked 2026-07
Sample is 13-30; used as proxy for 13-18.
40.9%
Verified
~50% of merch buyers repeat within 12 months
The Esports Generation whitepaper · checked 2026-07
Retention metric, not a funnel stage.
50%
Verified
65.5-66% of Gen Z merch purchases are collab/lifestyle-driven
The Esports Generation whitepaper · checked 2026-07
66%
Verified
Average youth merch spend of EUR 60 per buyer per year
Own estimate, anchored to PT store pricing (items EUR 15-65) · checked 2026-07
THE one unsourced model input. Label as estimate everywhere.
EUR 60
Estimate
PT youth merch market ~EUR 633K/yr (516K x 5% x 40.9% x EUR 60)
Own model from sources 1,2,3,6 · checked 2026-07
~EUR 316K recurring at 50% repeat.
EUR 633,000
Estimate
FURIA jersey pricing vs SAW
Org stores (Fluxo W7M, FURIA CS Nations, SAW) · checked 2026-07
Needs current FX check and more SKUs before firm claim.
R$149.90-169 (~EUR 24-27) vs EUR 65
Preliminary