Data room

Snapshot

Portugal is underdeveloped with real potential, but demand does not currently warrant Hero action; Brazil's opportunity is title-shaped via Honor of Kings, not market-shaped.

PT esports watchers

0

YouGov ~5% of population

Teens 15-19

0

INE

Youth merch market / yr

€0

Own model (estimate)

Top domestic league peak

0

Esports Charts

Portugal vs Brazil: where each market is strong

Qualitative scores · 0–10 · tap an axis for the reasoning

246810